Soner Babüroğlu

Chief Operating Officer

Soner is the COO of SmartOpt and reporting to Metin Türkay.

Prior to joining SmartOpt, Soner held various and executive positions in FMCG and Household Appliances Industries; Vestel, Philip Morris International (PMSA), Simfer.

He has spent more than a decade working in sales, marketing, and supply chain for multimillion-dollar brands in different regions and cultures, where he achieved notable successes by a leading role in starting up international operations in Southeast Asia, Africa, Oceania, and North America.

He is one of the authors of “Golden Rules of Entrepreneurship”, a contributing writer at HBR (Harvard Business Review) and Forbes, and holds several patents in consumer products globally.

Being a member of Harvard Alumni Entrepreneurs (HAE) as Moderator at Startup Forum Group after completing a program at Harvard Business School; Soner started to provide tailored solutions to organizations and start-ups to improve business processes and relationships where he consulted for private equity firms and investors on consumer goods and hi-tech ventures.

Soner holds M.S. from the University of Liverpool in International Management and CSML from Harvard Business School.